Wikipedia—the largest free knowledge resource in human history—exists because of a global movement of advocates for open knowledge, the majority of whom are volunteers. Over the past two decades, the Wikimedia Movement has grown from a small group of editors into a diverse, global community, but it remains united by a common vision: “A world in which every single human being can freely share in the sum of all knowledge.” To reach this vision, and to fulfill its core value of inclusivity, the Movement must push its current boundaries—the community remains dominated by members in relatively wealthy countries, contributing to the systemic bias in content and other well-studied factors. The 2017 Movement Strategy Process represented a significant opportunity to address this issue.
Driven by the Wikimedia Foundation, which is the nonprofit that runs Wikipedia, the strategy process was intended to set the course for the next 15 years of work. It prioritized input from the diverse global community of affiliates, partners, and contributors who already engage with Wikipedia and other projects. But it also prioritized input from new voices—and sought new ways to put that input at the fore of its forward strategy. The Foundation engaged Reboot to serve as the external lead on one of four priority tracks within the strategy process, with the mandate to determine how the Movement could better serve audiences in the Global South, especially traditionally underserved and marginalized people.