In the United States, the mechanics of democracy are due for modernization. Each of the country’s more than 10,000 election jurisdictions has its own unique systems and processes that define the voting experience locally. On Election Day, long lines, registration obstacles, and machine failures further plague the American voting experience. When voting becomes problematic and frustrating, electoral participation suffers.
TurboVote launched in 2010 to create a more seamless service experience for voters. Partnering with universities around the country, TurboVote’s one-stop online service registered almost 200,000 voters during the 2012 election cycle. In early 2013, TurboVote prioritized finding ways to partner directly with government to expand the impact of its technology. Specifically, TurboVote aimed to develop new products and services that could support the work of the 8,000 plus local elections administrators who collectively define the American voting experience. TurboVote engaged Reboot to explore the state of elections administration in the United States and provide a set of strategic recommendations to inform the organization’s future offerings targeting elections offices around the country.